Wednesday 3 November 2010

Co-branding...co-hesive

I am currently completing a part-time masters at the moment and have decided to do my dissertation on Co - branding. I know that my dissertation is going to take over my life, but I am seeing brand collaborations where ever I go. Whether its Jimmy Choo and Hunter, the boots are fab. Jimmy Cho and Ugg (£600 eek) Lee Jean and Vivienne Westwood Anglomania, and more recently the yearly offering by H&M. This year the retailer are partnering up with fashion genius Albert Elbaz! Check out the promo video. The products launch on the 23rd November, I know I will be first in line!!!

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